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Fundamentals of public relations and marketing communications in Canada /
"Experts in public relations, marketing, and communications have created the most comprehensive textbook specifically for Canadian students and instructors. Logically organized to lead students from principles to their application--and generously supplemented with examples and case studies--the...
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Edmonton, Alberta, Canada :
Pica Pica Press, an imprint of The University of Alberta Press,
2015.
|
| Edición: | First electronic edition, 2015. |
| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Unit one: The essentials. An overview of public relations in Canada
- A brief history of public relations in Canada
- Communications and marketing law in Canada
- Ethics: living your professional values
- Communications theory and application
- Unit two: Marketing. Marketing: an overview
- The changing world of marketing communications
- Research methods
- The communication plan
- Unit three: Elements of public relations and marketing communications. Writing for public relations
- Advertising: a primer for public relations
- Proactive media relations
- Digital communications
- Government relations
- Internal communications
- Crisis communications.