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Business essential.
The concise, updated edition of international bestseller BUSINESS: The Ultimate Resource. This essential guide to the world of work and careers is crammed with top-quality content from the world's leading business writers and practitioners, and is ideal for students and time-pressed managers al...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor Corporativo: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
London :
Bloomsbury Information,
©2009.
|
| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Cover
- Contents
- User Guide
- Contributors
- BEST PRACTICE
- People/Culture Managing Stress
- Taking Charge of Your Career
- Mentoring
- Coaching
- Downsizing with Dignity
- Marketing Viewpoint: Philip Kotler
- Managing 1 : 1 Marketing
- On Writing as an Essential Business Skill
- How to Plan Marketing
- Creating Powerful Brands
- Managing the Customer
- Marketing in the Internet Age
- Intellectual Capital
- Strategy/Competition How to Get Lucky
- Strategy in Turbulent Times
- Organic Growth versus Acquisition
- Why Mergers Fail and How to Prevent It.
- The Power of Identity
- Strategic Agility
- Finance Return on Talent
- Budgeting
- Leadership Finding and Keeping Top Talent
- The Critical Factors That Build or Break Teams
- Viewpoint: Warren Bennis
- Leading in Interesting Times
- Managing Internal Politics
- Response Ability
- How Managers Stay Up When Times Are Down
- How NLP Can Contribute to Best Management Practice
- Corporate Social Responsibility and Governance CSR: More than PR, Pursuing Competitive Advantage in the Long Run
- Business Ethics
- Boardroom Roles
- Renewal/Growth.
- Environmental Management Creating Strategic Excellence
- Turnaround Strategies
- Core Versus Context: Managing Resources in a Downturn
- Snapping Managerial Inertia
- The End of Growth: Why Does It Always End? What Can You Do About It?
- Managing New-product Portfolios
- From Crisis Management to Crisis Leadership
- The Balanced Scorecard
- Setting Objectives for a Business
- Profiting From Prices
- ACTIONLISTS
- Get the Best from Your Career Finding Your Dream Job
- Creating a Career Plan
- Enter an Entirely New Field
- Researching the Job Market.
- Building a Fantastic Contact List
- Social Networking
- Learning How to Network
- Finding and Working with Search Organisations
- Getting the Most from a Professional Career Adviser
- Revitalising Your CV
- Creating Covering Letters That Sell
- Making an Impact in Interviews
- Preparing for Different Types of Interview
- Answering Tricky Interview Questions
- Negotiating the Best Deal in Your New Job
- Moving Sideways: Benefiting from a Lateral Move
- Making Yourself Promotable
- Getting the Pay Rise You Deserve
- Leaving with Style: Exiting with Dignity
- Surviving Redundancy.
- Freelancing: Setting Up As a Free Agent
- Setting Up and Maintaining Your Home Office
- Looking for Work When You Go Freelance
- Working As Part of a Virtual Team
- Creating and Balancing the Portfolio Career
- Downshifting: Working Less and Enjoying It More
- Preparing for Retirement Gracefully
- Getting the Best from Yourself Communicating Assertively in the Workplace
- Preparing Presentations
- Delivering Presentations
- Negotiating with Confidence
- Coping in Difficult Negotiations
- Managing Your Time
- Delegating without Guilt
- Solving Problems.