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Business essential.

The concise, updated edition of international bestseller BUSINESS: The Ultimate Resource. This essential guide to the world of work and careers is crammed with top-quality content from the world's leading business writers and practitioners, and is ideal for students and time-pressed managers al...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor Corporativo: Bloomsbury (Firm)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: London : Bloomsbury Information, ©2009.
Temas:
Acceso en línea:Texto completo

MARC

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260 |a London :  |b Bloomsbury Information,  |c ©2009. 
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500 |a Originally published: 2009. 
500 |a Includes index. 
588 0 |a Online resource; title from PDF title page (EBSCO, viewed April 6, 2015). 
505 0 |a Cover -- Contents -- User Guide -- Contributors -- BEST PRACTICE -- People/Culture Managing Stress -- Taking Charge of Your Career -- Mentoring -- Coaching -- Downsizing with Dignity -- Marketing Viewpoint: Philip Kotler -- Managing 1 : 1 Marketing -- On Writing as an Essential Business Skill -- How to Plan Marketing -- Creating Powerful Brands -- Managing the Customer -- Marketing in the Internet Age -- Intellectual Capital -- Strategy/Competition How to Get Lucky -- Strategy in Turbulent Times -- Organic Growth versus Acquisition -- Why Mergers Fail and How to Prevent It. 
505 8 |a The Power of Identity -- Strategic Agility -- Finance Return on Talent -- Budgeting -- Leadership Finding and Keeping Top Talent -- The Critical Factors That Build or Break Teams -- Viewpoint: Warren Bennis -- Leading in Interesting Times -- Managing Internal Politics -- Response Ability -- How Managers Stay Up When Times Are Down -- How NLP Can Contribute to Best Management Practice -- Corporate Social Responsibility and Governance CSR: More than PR, Pursuing Competitive Advantage in the Long Run -- Business Ethics -- Boardroom Roles -- Renewal/Growth. 
505 8 |a Environmental Management Creating Strategic Excellence -- Turnaround Strategies -- Core Versus Context: Managing Resources in a Downturn -- Snapping Managerial Inertia -- The End of Growth: Why Does It Always End? What Can You Do About It? -- Managing New-product Portfolios -- From Crisis Management to Crisis Leadership -- The Balanced Scorecard -- Setting Objectives for a Business -- Profiting From Prices -- ACTIONLISTS -- Get the Best from Your Career Finding Your Dream Job -- Creating a Career Plan -- Enter an Entirely New Field -- Researching the Job Market. 
505 8 |a Building a Fantastic Contact List -- Social Networking -- Learning How to Network -- Finding and Working with Search Organisations -- Getting the Most from a Professional Career Adviser -- Revitalising Your CV -- Creating Covering Letters That Sell -- Making an Impact in Interviews -- Preparing for Different Types of Interview -- Answering Tricky Interview Questions -- Negotiating the Best Deal in Your New Job -- Moving Sideways: Benefiting from a Lateral Move -- Making Yourself Promotable -- Getting the Pay Rise You Deserve -- Leaving with Style: Exiting with Dignity -- Surviving Redundancy. 
505 8 |a Freelancing: Setting Up As a Free Agent -- Setting Up and Maintaining Your Home Office -- Looking for Work When You Go Freelance -- Working As Part of a Virtual Team -- Creating and Balancing the Portfolio Career -- Downshifting: Working Less and Enjoying It More -- Preparing for Retirement Gracefully -- Getting the Best from Yourself Communicating Assertively in the Workplace -- Preparing Presentations -- Delivering Presentations -- Negotiating with Confidence -- Coping in Difficult Negotiations -- Managing Your Time -- Delegating without Guilt -- Solving Problems. 
520 8 |a The concise, updated edition of international bestseller BUSINESS: The Ultimate Resource. This essential guide to the world of work and careers is crammed with top-quality content from the world's leading business writers and practitioners, and is ideal for students and time-pressed managers alike. 
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