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Data driven : how performance analytics delivers extraordinary sales results /
Data Driven is a uniquely practical guide to increasing sales success, using the power of data analytics. Written by one of the world's leading authorities on the topic, this book shows you how to transform the corporate sales function by leveraging big data into better decision-making, more in...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken, New Jersey :
John Wiley & Sons, Inc.,
2015.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Dearborn, Jenny. | |
| 245 | 1 | 0 | |a Data driven : |b how performance analytics delivers extraordinary sales results / |c Jenny Dearborn. |
| 246 | 3 | 0 | |a How performance analytics delivers extraordinary sales results |
| 260 | |a Hoboken, New Jersey : |b John Wiley & Sons, Inc., |c 2015. | ||
| 300 | |a 1 online resource (272 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
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| 500 | |a Includes index. | ||
| 520 | |a Data Driven is a uniquely practical guide to increasing sales success, using the power of data analytics. Written by one of the world's leading authorities on the topic, this book shows you how to transform the corporate sales function by leveraging big data into better decision-making, more informed strategy, and increased effectiveness throughout the organization. | ||
| 588 | 0 | |a Print version record. | |
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Cover; Title Page; Copyright; Dedication; Acknowledgments; Preface; Here's the Crux; Sharpen Your Competitive Edge; The Birth of a Vision; What You Can Expect from This Book; Going Holistic; In the Beginning ... ; Chapter 1: Playing the Blame Game; The Dangers of Making Decisions Without the Right Data, Part I: A Prime Sales Example; The Dangers of Making Decisions Without the Right Data, Part II: Solving the Wrong Problem; The Dangers of Making Decisions Without the Right Data, Part III: Measuring Efficiency When What You Want Is Effectiveness; Management by Guesstimate. | |
| 505 | 8 | |a Chapter 2: Pulling Back the CurtainNotes; Chapter 3: Changing Mindsets; Notes; Chapter 4: Finding the Keys; Notes; Chapter 5: Describing What Happened; Notes; Chapter 6: Diagnosing What's Wrong; Chapter 7: Predicting What's Ahead; Chapter 8: Prescribing What to Do; Chapter 9: Celebrating Success; About the Author; Index; End User License Agreement. | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Sales management. | |
| 650 | 0 | |a Selling. | |
| 650 | 0 | |a Marketing. | |
| 650 | 2 | |a Marketing | |
| 650 | 6 | |a Ventes |x Gestion. | |
| 650 | 6 | |a Vente. | |
| 650 | 6 | |a Marketing. | |
| 650 | 7 | |a selling. |2 aat | |
| 650 | 7 | |a marketing. |2 aat | |
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| 650 | 7 | |a BUSINESS & ECONOMICS |x Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management Science. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Organizational Behavior. |2 bisacsh | |
| 650 | 7 | |a Marketing |2 fast | |
| 650 | 7 | |a Sales management |2 fast | |
| 650 | 7 | |a Selling |2 fast | |
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| 776 | 0 | 8 | |i Print version: |a Dearborn, Jenny. |t Data Driven : How Performance Analytics Delivers Extraordinary Sales Results. |d Hoboken : Wiley, ©2015 |z 9781119043126 |
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