Data driven : how performance analytics delivers extraordinary sales results /

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Data Driven is a uniquely practical guide to increasing sales success, using the power of data analytics. Written by one of the world's leading authorities on the topic, this book shows you how to transform the corporate sales function by leveraging big data into better decision-making, more in...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Dearborn, Jenny
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken, New Jersey : John Wiley & Sons, Inc., 2015.
Temas:
Sales management.
Selling.
Marketing.
Marketing
Ventes > Gestion.
Vente.
selling.
marketing.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Sales management
Selling
Acceso en línea:Texto completo
Descripción
Sumario:Data Driven is a uniquely practical guide to increasing sales success, using the power of data analytics. Written by one of the world's leading authorities on the topic, this book shows you how to transform the corporate sales function by leveraging big data into better decision-making, more informed strategy, and increased effectiveness throughout the organization.
Notas:Includes index.
Descripción Física:1 online resource (272 pages)
Bibliografía:Includes bibliographical references and index.
ISBN:9781119043355
1119043352
9781119043362
1119043360
9781119207559
111920755X

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