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Betriebliche Martforschung : Mehrwert für Marketing, Steuerung und Strategie /

This is the first systematic presentation of all aspects of corporate market research and is intended for corporate and academic market researchers, marketers, and students of business administration, industrial psychology, and other fields of market research. The volume emphasizes the added value o...

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Detalles Bibliográficos
Clasificación:	Libro Electrónico
Autores principales:	Ottawa, Marc (Autor), Rietz, Christian (Autor)
Formato:	Electrónico eBook
Idioma:	Alemán
Publicado:	München, Germany : Oldenbourg Wissenschaftsverlag, 2014.
Temas:	Marketing. Strategic planning. Marketing Planification stratégique. marketing. Strategic planning Presentation of results, make or buy, market research department, market research study.
Acceso en línea:	Texto completo

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