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Betriebliche Martforschung : Mehrwert für Marketing, Steuerung und Strategie /
This is the first systematic presentation of all aspects of corporate market research and is intended for corporate and academic market researchers, marketers, and students of business administration, industrial psychology, and other fields of market research. The volume emphasizes the added value o...
| Clasificación: | Libro Electrónico |
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| Autores principales: | , |
| Formato: | Electrónico eBook |
| Idioma: | Alemán |
| Publicado: |
München, Germany :
Oldenbourg Wissenschaftsverlag,
2014.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | This is the first systematic presentation of all aspects of corporate market research and is intended for corporate and academic market researchers, marketers, and students of business administration, industrial psychology, and other fields of market research. The volume emphasizes the added value of corporate market research, and includes a detailed presentation of market research studies from the perspective of corporate market research. |
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| Descripción Física: | 1 online resource (252 pages) : illustrations |
| Bibliografía: | Includes bibliographical references. |
| ISBN: | 9783486857849 3486857843 |