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High concept : movies and marketing in Hollywood /
Steven Spielberg once said, "I like ideas, especially movie ideas, that you can hold in your hand. If a person can tell me the idea in twenty-five words or less, it's going to make a pretty good movie." Spielberg's comment embodies the essence of the high concept film, which can...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Austin :
University of Texas Press,
[1994]
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| Colección: | Texas film and media studies series.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Acknowledgments; 1. A Critical Redefinition: The Concept of High Concept; The Entertainment Industries on High Concept; The Critics on High Concept; Economics, Aesthetics, and High Concept as Post Classical Cinema; Micro- and Macro-Analysis: Style, Marketing, and Differentiation of Product; The Look, the Hook, and the Book
- 2. Construction of the Image and the High Concept Style; Advertising as an Influence on Style; You've Got the Look: Perfect Images in High Concept; Stars and Style; Music as an Element of Style; Excess in High Concept: The Promotional Music Video.
- The High Concept Image: Character Types and GenreStyle, Classical Hollywood, and the Art Cinema; 3. High Concept and Changes in the Market for Entertainment; The Marketplace and Traditional Definitions; Conglomeration and Film Content: The Roadshow, The Youth Picture, The Blockbuster; Uncertainly in the Marketplace: The Development of the Contemporary Industry Structure; Differentiation of Product; High Concept as Product Differentiation; 4. Marketing the Image: High Concept and the Development of Marketing; Changing Distribution Patterns; Awareness Marketing: High Concept in Print.
- Maintenance Marketing: Selling through Music and ProductMerchandising and Ancillary Tie-ins; 5. High Concept and Market Research: Movie Making by the Numbers; The Growth of Market Research; The Model of Market Research within the Film Industry; Case Study: Determining Boxoffice Revenue; Theorizing the Positive Influences on Boxoffice Gross; Specification of the Model; Estimation of the Model and Results; Manipulation, Control, and High Concept; Factors Influencing the Decline of Market Research; 6. Conclusion: High Concept and the Course of American Film History.
- The Transformation of the AuteurTelevision and the Ideological Agenda of High Concept; The Alternatives to High Concept; Notes; Index.