The myth of green marketing : tending our goats at the edge of apocalypse /

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"In this study, Toby Smith analyses the role that social myths such as green marketing play in public understanding of the environmental crisis." "This book introduces the concept of hegemony into environmental politics, using the concept to elucidate the political, economic, and soci...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Smith, Toby Maureen, 1947- (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Toronto, Ontario : University of Toronto Press, 1998.
Temas:
Green marketing.
Consumption (Economics) > Environmental aspects.
Industrialization > Environmental aspects.
Environmental degradation.
Social responsibility of business.
Environmental responsibility.
Marketing vert.
Consommation (Économie politique) > Aspect de l'environnement.
Industrialisation > Aspect de l'environnement.
Environnement > Dégradation.
Responsabilité environnementale.
Entreprises > Responsabilité sociale.
NATURE > Environmental Conservation & Protection.
Environmental responsibility
Consumption (Economics) > Environmental aspects
Environmental degradation
Green marketing
Industrialization > Environmental aspects
Social responsibility of business
Marketing.
Milieuhygiëne.
Bedrijfsethiek.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Introduction
  • Theoretical considerations
  • Resignification of 'consume'
  • The environmental movement and consumerism
  • Green consumerism
  • Analysis of examples
  • Conclusion.

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