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The myth of green marketing : tending our goats at the edge of apocalypse /
"In this study, Toby Smith analyses the role that social myths such as green marketing play in public understanding of the environmental crisis." "This book introduces the concept of hegemony into environmental politics, using the concept to elucidate the political, economic, and soci...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Toronto, Ontario :
University of Toronto Press,
1998.
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| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 008 | 150213s1998 onca ob 001 0 eng d | ||
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| 100 | 1 | |a Smith, Toby Maureen, |d 1947- |e author. |1 https://id.oclc.org/worldcat/entity/E39PCjygYQ93Yxc9vM89kYh4MP | |
| 245 | 1 | 4 | |a The myth of green marketing : |b tending our goats at the edge of apocalypse / |c Toby M. Smith. |
| 264 | 1 | |a Toronto, Ontario : |b University of Toronto Press, |c 1998. | |
| 300 | |a 1 online resource (187 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 588 | 0 | |a Online resource; title from PDF title page (EBSCO, viewed April 11, 2016). | |
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Introduction -- Theoretical considerations -- Resignification of 'consume' -- The environmental movement and consumerism -- Green consumerism -- Analysis of examples -- Conclusion. | |
| 506 | |3 Use copy |f Restrictions unspecified |2 star |5 MiAaHDL | ||
| 520 | 1 | |a "In this study, Toby Smith analyses the role that social myths such as green marketing play in public understanding of the environmental crisis." "This book introduces the concept of hegemony into environmental politics, using the concept to elucidate the political, economic, and social alliance that sustains our belief in industrial expansionism. The ecological crisis of the late twentieth century presents a challenge to the very foundations of this system. The hegemonic system reacts to a threat to its structure by producing social myths that provide a 'common sense' understanding of the threat. Smith examines one such social myth, the contemporary phenomenon known as green marketing, and how it came to reinforce, rather than challenge, the ethics of productivism. By analysing green marketing as it relates primarily to the early 1990s corporate campaigns of companies such as McDonald's, Shell, and Mobil, Smith demonstrates how these voices weave together an understanding of green consumerism using familiar language from economic and liberal democratic discourses."--Jacket. | |
| 590 | |a JSTOR |b Books at JSTOR Demand Driven Acquisitions (DDA) | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Green marketing. | |
| 650 | 0 | |a Consumption (Economics) |x Environmental aspects. | |
| 650 | 0 | |a Industrialization |x Environmental aspects. | |
| 650 | 0 | |a Environmental degradation. | |
| 650 | 0 | |a Social responsibility of business. | |
| 650 | 0 | |a Environmental responsibility. | |
| 650 | 6 | |a Marketing vert. | |
| 650 | 6 | |a Consommation (Économie politique) |x Aspect de l'environnement. | |
| 650 | 6 | |a Industrialisation |x Aspect de l'environnement. | |
| 650 | 6 | |a Environnement |x Dégradation. | |
| 650 | 6 | |a Responsabilité environnementale. | |
| 650 | 6 | |a Entreprises |x Responsabilité sociale. | |
| 650 | 7 | |a NATURE |x Environmental Conservation & Protection. |2 bisacsh | |
| 650 | 7 | |a Environmental responsibility |2 fast | |
| 650 | 7 | |a Consumption (Economics) |x Environmental aspects |2 fast | |
| 650 | 7 | |a Environmental degradation |2 fast | |
| 650 | 7 | |a Green marketing |2 fast | |
| 650 | 7 | |a Industrialization |x Environmental aspects |2 fast | |
| 650 | 7 | |a Social responsibility of business |2 fast | |
| 650 | 1 | 7 | |a Marketing. |2 gtt |
| 650 | 1 | 7 | |a Milieuhygiëne. |2 gtt |
| 650 | 1 | 7 | |a Bedrijfsethiek. |2 gtt |
| 758 | |i has work: |a The myth of green marketing (Text) |1 https://id.oclc.org/worldcat/entity/E39PCFvtfxmpmrxyDmdbBtHmcX |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Smith, Toby M. |t Myth of green marketing. |d Toronto ; Buffalo : University of Toronto Press, ©1998 |w (DLC) 99173158 |w (OCoLC)41173963 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=4670185 |z Texto completo |
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