Toward cross-channel management : a comprehensive guide for retail firms /

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In the age of cross-channel commerce, successful firms must identify, develop, and implement the right cross-channel services to attract and satisfy their target customers. This book aims to assist multi-channel players to increase their company's performance and enhance their overall value pro...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Brunner, Felix (Autor), Rudolph, Thomas (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Berlin, Germany : De Gruyter Oldenbourg, 2015.
Temas:
Retail trade > Management.
Consumer behavior.
Stores, Retail.
Shopping.
Consommateurs > Comportement.
Magasins.
Magasinage.
shopping.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Consumer behavior
Retail trade > Management
Shopping
Stores, Retail
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Frontmatter
  • Contents
  • List of Figures
  • List of Tables
  • Preface
  • Summary
  • 1. Introduction
  • 2. The Strategic Perspective
  • 3. The Planning Perspective
  • 4. Outlook
  • About the Authors.

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