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Toward cross-channel management : a comprehensive guide for retail firms /
In the age of cross-channel commerce, successful firms must identify, develop, and implement the right cross-channel services to attract and satisfy their target customers. This book aims to assist multi-channel players to increase their company's performance and enhance their overall value pro...
| Clasificación: | Libro Electrónico |
|---|---|
| Autores principales: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Berlin, Germany :
De Gruyter Oldenbourg,
2015.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Brunner, Felix, |e author. | |
| 245 | 1 | 0 | |a Toward cross-channel management : |b a comprehensive guide for retail firms / |c Felix Brunner, Thomas Rudolph. |
| 264 | 1 | |a Berlin, Germany : |b De Gruyter Oldenbourg, |c 2015. | |
| 264 | 4 | |c ©2015 | |
| 300 | |a 1 online resource (84 pages) : |b illustrations, tables, charts | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 504 | |a Includes bibliographical references at the end of each chapters. | ||
| 588 | 0 | |a Online resource; title from PDF title page (ebrary, viewed February 13, 2015). | |
| 505 | 0 | 0 | |t Frontmatter -- |t Contents -- |t List of Figures -- |t List of Tables -- |t Preface -- |t Summary -- |t 1. Introduction -- |t 2. The Strategic Perspective -- |t 3. The Planning Perspective -- |t 4. Outlook -- |t About the Authors. |
| 520 | |a In the age of cross-channel commerce, successful firms must identify, develop, and implement the right cross-channel services to attract and satisfy their target customers. This book aims to assist multi-channel players to increase their company's performance and enhance their overall value proposition by showing how to select the appropriate cross-channel strategy and how to establish synergies between online and offline channels. | ||
| 546 | |a In English. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Retail trade |x Management. | |
| 650 | 0 | |a Consumer behavior. | |
| 650 | 0 | |a Stores, Retail. | |
| 650 | 0 | |a Shopping. | |
| 650 | 6 | |a Consommateurs |x Comportement. | |
| 650 | 6 | |a Magasins. | |
| 650 | 6 | |a Magasinage. | |
| 650 | 7 | |a shopping. |2 aat | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Industrial Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management Science. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Organizational Behavior. |2 bisacsh | |
| 650 | 7 | |a Consumer behavior |2 fast | |
| 650 | 7 | |a Retail trade |x Management |2 fast | |
| 650 | 7 | |a Shopping |2 fast | |
| 650 | 7 | |a Stores, Retail |2 fast | |
| 700 | 1 | |a Rudolph, Thomas, |e author. | |
| 758 | |i has work: |a Toward cross-channel management (Text) |1 https://id.oclc.org/worldcat/entity/E39PCGvqC7vR4yJ8M9tppQ8xQq |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Brunner, Felix. |t Toward cross-channel management : a comprehensive guide for retail firms. |d Berlin, Germany : De Gruyter Oldenbourg, ©2015 |h xiv, 68 pages |z 9783110416985 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=1867171 |z Texto completo |
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