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Toward cross-channel management : a comprehensive guide for retail firms /
In the age of cross-channel commerce, successful firms must identify, develop, and implement the right cross-channel services to attract and satisfy their target customers. This book aims to assist multi-channel players to increase their company's performance and enhance their overall value pro...
| Clasificación: | Libro Electrónico |
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| Autores principales: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Berlin, Germany :
De Gruyter Oldenbourg,
2015.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | In the age of cross-channel commerce, successful firms must identify, develop, and implement the right cross-channel services to attract and satisfy their target customers. This book aims to assist multi-channel players to increase their company's performance and enhance their overall value proposition by showing how to select the appropriate cross-channel strategy and how to establish synergies between online and offline channels. |
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| Descripción Física: | 1 online resource (84 pages) : illustrations, tables, charts |
| Bibliografía: | Includes bibliographical references at the end of each chapters. |
| ISBN: | 9783110417166 3110417162 9783110417227 3110417227 3110416980 9783110416985 3110417170 9783110417173 |