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Ultimate Guide to LinkedIn for Business /

"This popular title delivers an in-depth guide to targeting, reaching, and gaining ideal customers using the latest updates on LinkedIn. LinkedIn expert Ted Prodromou offers a wealth of no- or low-cost methods for maximizing this dynamic resource. Following his lead, readers learn to link with...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Prodromou, Ted (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: [Irvine, California] : Entrepreneur Press, 2015.
Temas:
Acceso en línea:Texto completo

MARC

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245 1 0 |a Ultimate Guide to LinkedIn for Business /  |c Ted Prodromou. 
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500 |a Includes index. 
500 |a Revised edition of the author's Ultimate guide to Linked in for business : how to get connected with 130 million customers in ten minutes, published in 2012. 
520 |a "This popular title delivers an in-depth guide to targeting, reaching, and gaining ideal customers using the latest updates on LinkedIn. LinkedIn expert Ted Prodromou offers a wealth of no- or low-cost methods for maximizing this dynamic resource. Following his lead, readers learn to link with the most effective connections for greater exposure. Updates in this edition include: staying up-to-date with LinkedIn Contacts, Pulse, and Publisher programs; expansion of premium accounts to help optimize business profiles, stand out in search results, and track impact; t how to implement new features like Showcase and Company Updates pages for extended presence in newsfeeds and with followers; smarter LinkedIn Search that saves time and money with customized, comprehensive results. Other important topics covered include: techniques and tips to easily navigate LinkedIn's interface; timesaving tips on finding and matching data from businesses and people; expert guidance on super-charging a business or individual profile; insider advice on getting found through LinkedIn and maximizing search; professional instruction on promoting a LinkedIn profile. The latest information is illustrated with current snapshots, fresh examples, and case studies, along with new techniques to easily maneuver LinkedIn's interface"--  |c Provided by publisher 
520 |a "The increased use of LinkedIn by professionals and companies has nearly doubled since the first edition (from 150 to 300+ million users), causing LinkedIn to create, enhance, and retire several features. The second edition covers those latest advancements with revised, expanded, and new chapters"--  |c Provided by publisher 
505 0 |a Contents -- Foreword by James Malinchak -- Preface -- Chapter 1: Why LinkedIn? -- Chapter 2: Getting Started on LinkedIn -- Chapter 3: Creating Your LinkedIn Account -- Chapter 4: Supercharging Your LinkedIn Profile -- Chapter 5: LinkedIn Privacy Settings -- Chapter 6: A Tour of Your LinkedIn Homepage -- Chapter 7: LinkedIn for Companies -- Chapter 8: LinkedIn Search -- Chapter 9: Getting Found on LinkedIn -- Chapter 10: Giving and Receiving LinkedIn Recommendations -- Chapter 11: Connecting with Others -- Chapter 12: Using LinkedIn InMail to Reach Out 
505 8 |a Chapter 13: LinkedIn GroupsChapter 14: Managing Your LinkedIn Connections -- Chapter 15: The Definitive Publishing Platform -- Chapter 16: Measuring Your LinkedIn Engagement -- Chapter 17: LinkedIn on the Go -- Chapter 18: Creating and Managing LinkedIn Groups -- Chapter 19: Recruiting New Employees -- Chapter 20: LinkedIn for Sales and Marketing Professionals -- Chapter 21: LinkedIn Advertising -- Chapter 22: Creating LinkedIn Ads That Convert Like Crazy -- Chapter 23: Finding a Job on LinkedIn -- Chapter 24: LinkedIn Success Stories -- Chapter 25: Commencement 
505 8 |a ""LinkedIn Glossary""""Index""; ""Ultimate Guide to Facebook Advertising, 2nd Edition""; ""Chapter 1: Facebookâ€?s Move to Rule the World""; ""Chapter 2: Is Facebook for Me?""; ""Contents"" 
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650 0 |a Business networks. 
650 0 |a Online social networks. 
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650 7 |a Internet marketing  |2 fast 
650 7 |a Online social networks  |2 fast 
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