Digital marketing management : a handbook for the current (or future) CEO /

This book is for managers and would-be managers who need to upgrade their knowledge of digital marketing. Told from the perspective of marketing strategy, it puts digital marketing in the context of rm strategy selection. The rst step in digital marketing is to understand your company and your brand...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Zahay, Debra L. (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York, NY : Business Expert Press, 2015.
Edición:First edition.
Colección:Digital and social media marketing and advertising collection.
Temas:
Internet marketing.
Marketing sur Internet.
Internet marketing
Digital Marketing
Search Engine Marketing
E-mail Marketing
Social Media Marketing
Data Quality
Database Management
Data analytics
Acceso en línea:Texto completo
Tabla de Contenidos:
  • How did we get here? Definitions and background
  • Strategic thought as it relates to digital marketing
  • Website design
  • Search engine marketing
  • E-mail marketing
  • Social media and mobile marketing
  • Customer relationship management (CRM) and the role of leadership in digital marketing
  • Legal issues : data privacy, security, and intellectual property
  • The customer database and analytics
  • Concluding thoughts.

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