Cargando…
Digital marketing management : a handbook for the current (or future) CEO /
This book is for managers and would-be managers who need to upgrade their knowledge of digital marketing. Told from the perspective of marketing strategy, it puts digital marketing in the context of rm strategy selection. The rst step in digital marketing is to understand your company and your brand...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York, NY :
Business Expert Press,
2015.
|
| Edición: | First edition. |
| Colección: | Digital and social media marketing and advertising collection.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
| LEADER | 00000cam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | EBOOKCENTRAL_ocn903658682 | ||
| 003 | OCoLC | ||
| 005 | 20240329122006.0 | ||
| 006 | m o d | ||
| 007 | cr unu|||||||| | ||
| 008 | 150219s2015 nyua ob 001 0 eng d | ||
| 040 | |a UMI |b eng |e rda |e pn |c UMI |d OCLCF |d EBLCP |d OCLCQ |d MERUC |d ZCU |d OCLCQ |d WYU |d TKN |d D6H |d DKC |d OCLCQ |d OCLCO |d OCLCQ |d OCLCO |d DXU |d OCLCL |d OCLCQ | ||
| 019 | |a 902956677 | ||
| 020 | |a 9781606499252 | ||
| 020 | |a 1606499254 | ||
| 020 | |z 9781606499245 | ||
| 029 | 1 | |a AU@ |b 000058373648 | |
| 035 | |a (OCoLC)903658682 |z (OCoLC)902956677 | ||
| 037 | |a CL0500000558 |b Safari Books Online | ||
| 050 | 4 | |a HF5415.1265 | |
| 082 | 0 | 4 | |a 658.802 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Zahay, Debra L., |e author. | |
| 245 | 1 | 0 | |a Digital marketing management : |b a handbook for the current (or future) CEO / |c by Debra Zahay. |
| 250 | |a First edition. | ||
| 264 | 1 | |a New York, NY : |b Business Expert Press, |c 2015. | |
| 300 | |a 1 online resource (1 volume) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a Digital and social media marketing and advertising collection, |x 2333-8830 | |
| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a How did we get here? Definitions and background -- Strategic thought as it relates to digital marketing -- Website design -- Search engine marketing -- E-mail marketing -- Social media and mobile marketing -- Customer relationship management (CRM) and the role of leadership in digital marketing -- Legal issues : data privacy, security, and intellectual property -- The customer database and analytics -- Concluding thoughts. | |
| 504 | |a Includes bibliographical references and index. | ||
| 520 | |a This book is for managers and would-be managers who need to upgrade their knowledge of digital marketing. Told from the perspective of marketing strategy, it puts digital marketing in the context of rm strategy selection. The rst step in digital marketing is to understand your company and your brand. The second step is to put content and keywords on your website so that they can be found in search. Third, use the other delivery platforms of digital marketing, e-mail, social, and mobile, to deploy that content to the customer. The nal topics in the book focus on the importance of data man. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Internet marketing. | |
| 650 | 6 | |a Marketing sur Internet. | |
| 650 | 7 | |a Internet marketing |2 fast | |
| 653 | |a Digital Marketing | ||
| 653 | |a Search Engine Marketing | ||
| 653 | |a E-mail Marketing | ||
| 653 | |a Social Media Marketing | ||
| 653 | |a Data Quality | ||
| 653 | |a Database Management | ||
| 653 | |a Data analytics | ||
| 758 | |i has work: |a Digital marketing management (Text) |1 https://id.oclc.org/worldcat/entity/E39PCGDP7T7PbHPqK9H7xjfYrq |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Zahay, Debra. |t Digital Marketing Management : A Handbook for the Current (or Future) CEO. |d New York : Business Expert Press, ©2015 |z 9781606499245 |
| 830 | 0 | |a Digital and social media marketing and advertising collection. |x 2333-8830 | |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=1934295 |z Texto completo |
| 938 | |a ProQuest Ebook Central |b EBLB |n EBL1934295 | ||
| 994 | |a 92 |b IZTAP | ||