Digital marketing management : a handbook for the current (or future) CEO /

This book is for managers and would-be managers who need to upgrade their knowledge of digital marketing. Told from the perspective of marketing strategy, it puts digital marketing in the context of rm strategy selection. The rst step in digital marketing is to understand your company and your brand...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Zahay, Debra L. (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York, NY : Business Expert Press, 2015.
Edición:First edition.
Colección:Digital and social media marketing and advertising collection.
Temas:
Internet marketing.
Marketing sur Internet.
Internet marketing
Digital Marketing
Search Engine Marketing
E-mail Marketing
Social Media Marketing
Data Quality
Database Management
Data analytics
Acceso en línea:Texto completo
Descripción
Sumario:This book is for managers and would-be managers who need to upgrade their knowledge of digital marketing. Told from the perspective of marketing strategy, it puts digital marketing in the context of rm strategy selection. The rst step in digital marketing is to understand your company and your brand. The second step is to put content and keywords on your website so that they can be found in search. Third, use the other delivery platforms of digital marketing, e-mail, social, and mobile, to deploy that content to the customer. The nal topics in the book focus on the importance of data man.
Descripción Física:1 online resource (1 volume) : illustrations
Bibliografía:Includes bibliographical references and index.
ISBN:9781606499252
1606499254
ISSN:2333-8830

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