Creating effective sales and marketing relationships /

How should corporate sales and marketing teams operate collaboratively in a 21st Century to enhance performance in the marketplace? This publication provides insights into how and why con ict and/or separation has grown up between the sales and marketing functions in many organizations, and what sen...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Le Meunier-FitzHugh, Kenneth (Autor), Le Meunier-Fitzhugh, Leslie Caroline (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York, NY : Business Expert Press, 2015.
Edición:First edition.
Colección:Selling and sales force management collection.
Temas:
Sales management.
Marketing.
Customer relations.
Organizational effectiveness.
Marketing
Ventes > Gestion.
Efficacité organisationnelle.
marketing.
Customer relations
Organizational effectiveness
Sales management
Acceso en línea:Texto completo
Tabla de Contenidos:
  • ""Cover""; ""Creating Effective Sales and Marketing Relationships""; ""Contents""; ""Diagrams""; ""Case Studies""; ""Introduction""; ""CHAPTER 1: The Sales and Marketing Interface""; ""CHAPTER 2: Crises in Working Relationships between Sales and Marketing""; ""CHAPTER 3: Alignment and Effective Working Relationships in Lead Generation""; ""CHAPTER 4: How Should Sales and Marketing Communicate?""; ""CHAPTER 5: The Role of Sales and Marketing in Customer Relationships""; ""CHAPTER 6: Managing the Sales and Marketing Interface""; ""CHAPTER 7: Optimizing the Sales and Marketing Interface""

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