Creating effective sales and marketing relationships /
How should corporate sales and marketing teams operate collaboratively in a 21st Century to enhance performance in the marketplace? This publication provides insights into how and why con ict and/or separation has grown up between the sales and marketing functions in many organizations, and what sen...
Clasificación: | Libro Electrónico |
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Autores principales: | , |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
New York, NY :
Business Expert Press,
2015.
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Edición: | First edition. |
Colección: | Selling and sales force management collection.
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Temas: | |
Acceso en línea: | Texto completo |
Tabla de Contenidos:
- ""Cover""; ""Creating Effective Sales and Marketing Relationships""; ""Contents""; ""Diagrams""; ""Case Studies""; ""Introduction""; ""CHAPTER 1: The Sales and Marketing Interface""; ""CHAPTER 2: Crises in Working Relationships between Sales and Marketing""; ""CHAPTER 3: Alignment and Effective Working Relationships in Lead Generation""; ""CHAPTER 4: How Should Sales and Marketing Communicate?""; ""CHAPTER 5: The Role of Sales and Marketing in Customer Relationships""; ""CHAPTER 6: Managing the Sales and Marketing Interface""; ""CHAPTER 7: Optimizing the Sales and Marketing Interface""