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Creating effective sales and marketing relationships /
How should corporate sales and marketing teams operate collaboratively in a 21st Century to enhance performance in the marketplace? This publication provides insights into how and why con ict and/or separation has grown up between the sales and marketing functions in many organizations, and what sen...
| Clasificación: | Libro Electrónico |
|---|---|
| Autores principales: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York, NY :
Business Expert Press,
2015.
|
| Edición: | First edition. |
| Colección: | Selling and sales force management collection.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
| LEADER | 00000cam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | EBOOKCENTRAL_ocn903609693 | ||
| 003 | OCoLC | ||
| 005 | 20240329122006.0 | ||
| 006 | m o d | ||
| 007 | cr unu|||||||| | ||
| 008 | 150218s2015 nyua ob 001 0 eng d | ||
| 040 | |a UMI |b eng |e rda |e pn |c UMI |d OCLCF |d EBLCP |d OCLCQ |d MERUC |d OCLCQ |d ZCU |d OCLCQ |d WYU |d TKN |d DKC |d OCLCQ |d OCLCO |d OCLCQ |d OCLCO |d OCLCL |d OCLCQ | ||
| 019 | |a 923572708 |a 928191269 | ||
| 020 | |a 9781606498590 | ||
| 020 | |a 1606498592 | ||
| 020 | |z 9781606498583 | ||
| 029 | 1 | |a AU@ |b 000063583478 | |
| 035 | |a (OCoLC)903609693 |z (OCoLC)923572708 |z (OCoLC)928191269 | ||
| 037 | |a CL0500000555 |b Safari Books Online | ||
| 050 | 4 | |a HF5438.4 | |
| 082 | 0 | 4 | |a 658.8/4 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Le Meunier-FitzHugh, Kenneth, |e author. | |
| 245 | 1 | 0 | |a Creating effective sales and marketing relationships / |c Kenneth Le Meunier-Fitzhugh, Leslie Caroline Le Meunier-Fitzhugh. |
| 250 | |a First edition. | ||
| 264 | 1 | |a New York, NY : |b Business Expert Press, |c 2015. | |
| 300 | |a 1 online resource (1 volume) : |b illustrations. | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a Selling and sales force management collection | |
| 588 | 0 | |a Online resource; title from title page (Safari, viewed February 6, 2015). | |
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a ""Cover""; ""Creating Effective Sales and Marketing Relationships""; ""Contents""; ""Diagrams""; ""Case Studies""; ""Introduction""; ""CHAPTER 1: The Sales and Marketing Interface""; ""CHAPTER 2: Crises in Working Relationships between Sales and Marketing""; ""CHAPTER 3: Alignment and Effective Working Relationships in Lead Generation""; ""CHAPTER 4: How Should Sales and Marketing Communicate?""; ""CHAPTER 5: The Role of Sales and Marketing in Customer Relationships""; ""CHAPTER 6: Managing the Sales and Marketing Interface""; ""CHAPTER 7: Optimizing the Sales and Marketing Interface"" | |
| 520 | |a How should corporate sales and marketing teams operate collaboratively in a 21st Century to enhance performance in the marketplace? This publication provides insights into how and why con ict and/or separation has grown up between the sales and marketing functions in many organizations, and what senior managers can do to counter this. Sales and marketing functions have the capabilities required to assist the organization to adapt to rapidly changing environments by focusing on customer needs and the activities of competitors. To gain the maximum bene ts for the organization, sales and marketi. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Sales management. | |
| 650 | 0 | |a Marketing. | |
| 650 | 0 | |a Customer relations. | |
| 650 | 0 | |a Organizational effectiveness. | |
| 650 | 2 | |a Marketing | |
| 650 | 6 | |a Ventes |x Gestion. | |
| 650 | 6 | |a Marketing. | |
| 650 | 6 | |a Efficacité organisationnelle. | |
| 650 | 7 | |a marketing. |2 aat | |
| 650 | 7 | |a Customer relations |2 fast | |
| 650 | 7 | |a Marketing |2 fast | |
| 650 | 7 | |a Organizational effectiveness |2 fast | |
| 650 | 7 | |a Sales management |2 fast | |
| 700 | 1 | |a Le Meunier-Fitzhugh, Leslie Caroline, |e author. | |
| 758 | |i has work: |a Creating effective sales and marketing relationships (Text) |1 https://id.oclc.org/worldcat/entity/E39PCFJYPWHfkGFDdhdfg987Xm |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Le Meunier-FitzHugh, Kenneth. |t Creating Effective Sales and Marketing Relationships. |d New York : Business Expert Press, ©1900 |z 9781606498583 |
| 830 | 0 | |a Selling and sales force management collection. | |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=2189476 |z Texto completo |
| 938 | |a ProQuest Ebook Central |b EBLB |n EBL3002869 | ||
| 994 | |a 92 |b IZTAP | ||