Digital privacy in the marketplace : perspectives on the information exchange /

Digital Privacy in the Marketplace focuses on the data ex-changes between marketers and consumers, with special ttention to the privacy challenges that are brought about by new information technologies. The purpose of this book is to provide a background source to help the reader think more deeply a...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Milne, George R. (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York, NY : Business Expert Press, 2015.
Edición:First edition.
Colección:Digital and social media marketing and advertising collection.
Temas:
Data protection.
Information resources management > Security measures.
Consumer protection.
Consumer Advocacy
Protection de l'information (Informatique)
Gestion de l'information > Sécurité > Mesures.
Consommateurs > Protection.
Consumer protection
Data protection
Information resources management > Security measures
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Cover; Digital Privacy in the Marketplace: Perspectives on the Information Exchange; Dedication; Contents; Introduction; CHAPTER 1: The Information Environment and the Privacy Problem; CHAPTER 2: Why Privacy Is Needed; CHAPTER 3: Perspectives of Privacy: Technology History and Academic Theories; CHAPTER 4: Information Exchange and Privacy in the Marketplace; CHAPTER 5: Information Based Privacy Harms; CHAPTER 6: Forms of Protection; CHAPTER 7: The Future of Privacy; References; Index; Ad Page; Cover.

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