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Digital privacy in the marketplace : perspectives on the information exchange /

Digital Privacy in the Marketplace focuses on the data ex-changes between marketers and consumers, with special ttention to the privacy challenges that are brought about by new information technologies. The purpose of this book is to provide a background source to help the reader think more deeply a...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Milne, George R. (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York, NY : Business Expert Press, 2015.
Edición:First edition.
Colección:Digital and social media marketing and advertising collection.
Temas:
Acceso en línea:Texto completo