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Digital privacy in the marketplace : perspectives on the information exchange /
Digital Privacy in the Marketplace focuses on the data ex-changes between marketers and consumers, with special ttention to the privacy challenges that are brought about by new information technologies. The purpose of this book is to provide a background source to help the reader think more deeply a...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York, NY :
Business Expert Press,
2015.
|
| Edición: | First edition. |
| Colección: | Digital and social media marketing and advertising collection.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
| LEADER | 00000cam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | EBOOKCENTRAL_ocn903609691 | ||
| 003 | OCoLC | ||
| 005 | 20240329122006.0 | ||
| 006 | m o d | ||
| 007 | cr unu|||||||| | ||
| 008 | 150218s2015 nyua ob 001 0 eng d | ||
| 040 | |a UMI |b eng |e rda |e pn |c UMI |d OCLCF |d EBLCP |d DEBSZ |d OCLCQ |d MERUC |d ZCU |d OCLCQ |d TKN |d D6H |d DKC |d OCLCQ |d OCLCO |d OCLCQ |d OCLCO |d OCLCL |d OCLCQ | ||
| 019 | |a 900347110 | ||
| 020 | |a 9781606498491 | ||
| 020 | |a 1606498495 | ||
| 020 | |a 1606498487 | ||
| 020 | |a 9781606498484 | ||
| 020 | |z 9781606498484 | ||
| 029 | 1 | |a DEBBG |b BV043617167 | |
| 029 | 1 | |a DEBSZ |b 427444756 | |
| 035 | |a (OCoLC)903609691 |z (OCoLC)900347110 | ||
| 037 | |a CL0500000555 |b Safari Books Online | ||
| 050 | 4 | |a T58.64 | |
| 082 | 0 | 4 | |a 658.872 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Milne, George R., |e author. | |
| 245 | 1 | 0 | |a Digital privacy in the marketplace : |b perspectives on the information exchange / |c George R. Milne. |
| 250 | |a First edition. | ||
| 264 | 1 | |a New York, NY : |b Business Expert Press, |c 2015. | |
| 300 | |a 1 online resource (1 volume) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a Digital and social media marketing and advertising collection | |
| 588 | 0 | |a Online resource; title from title page (Safari, viewed February 5, 2015). | |
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Cover; Digital Privacy in the Marketplace: Perspectives on the Information Exchange; Dedication; Contents; Introduction; CHAPTER 1: The Information Environment and the Privacy Problem; CHAPTER 2: Why Privacy Is Needed; CHAPTER 3: Perspectives of Privacy: Technology History and Academic Theories; CHAPTER 4: Information Exchange and Privacy in the Marketplace; CHAPTER 5: Information Based Privacy Harms; CHAPTER 6: Forms of Protection; CHAPTER 7: The Future of Privacy; References; Index; Ad Page; Cover. | |
| 520 | |a Digital Privacy in the Marketplace focuses on the data ex-changes between marketers and consumers, with special ttention to the privacy challenges that are brought about by new information technologies. The purpose of this book is to provide a background source to help the reader think more deeply about the impact of privacy issues on both consumers and marketers. It covers topics such as: why privacy is needed, the technological, historical and academic theories of privacy, how market exchange af-fects privacy, what are the privacy harms and protections available, and what is the likely futur. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Data protection. | |
| 650 | 0 | |a Information resources management |x Security measures. | |
| 650 | 0 | |a Consumer protection. | |
| 650 | 2 | |a Consumer Advocacy | |
| 650 | 6 | |a Protection de l'information (Informatique) | |
| 650 | 6 | |a Gestion de l'information |x Sécurité |x Mesures. | |
| 650 | 6 | |a Consommateurs |x Protection. | |
| 650 | 7 | |a Consumer protection |2 fast | |
| 650 | 7 | |a Data protection |2 fast | |
| 650 | 7 | |a Information resources management |x Security measures |2 fast | |
| 758 | |i has work: |a Digital privacy in the marketplace (Text) |1 https://id.oclc.org/worldcat/entity/E39PCFXTWT3DrcX6xBWqvkV4hd |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Milne, George. |t Digital Privacy in the Marketplace : Perspectives on the Information Exchange. |d New York : Business Expert Press, ©2015 |z 9781606498484 |
| 830 | 0 | |a Digital and social media marketing and advertising collection. | |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=1920895 |z Texto completo |
| 938 | |a ProQuest Ebook Central |b EBLB |n EBL1920895 | ||
| 994 | |a 92 |b IZTAP | ||