Digital privacy in the marketplace : perspectives on the information exchange /
Digital Privacy in the Marketplace focuses on the data ex-changes between marketers and consumers, with special ttention to the privacy challenges that are brought about by new information technologies. The purpose of this book is to provide a background source to help the reader think more deeply a...
Clasificación: | Libro Electrónico |
---|---|
Autor principal: | |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
New York, NY :
Business Expert Press,
2015.
|
Edición: | First edition. |
Colección: | Digital and social media marketing and advertising collection.
|
Temas: | |
Acceso en línea: | Texto completo |
Sumario: | Digital Privacy in the Marketplace focuses on the data ex-changes between marketers and consumers, with special ttention to the privacy challenges that are brought about by new information technologies. The purpose of this book is to provide a background source to help the reader think more deeply about the impact of privacy issues on both consumers and marketers. It covers topics such as: why privacy is needed, the technological, historical and academic theories of privacy, how market exchange af-fects privacy, what are the privacy harms and protections available, and what is the likely futur. |
---|---|
Descripción Física: | 1 online resource (1 volume) : illustrations |
Bibliografía: | Includes bibliographical references and index. |
ISBN: | 9781606498491 1606498495 1606498487 9781606498484 |