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Strategy builder : how to make and communicate more effective strategies /

"A visual and interactive guide to building and communicatingstrategies that actually work The effective conditions for selling a strategy are not thatdifferent from a public presentation or a coach seeking to get hisplayers to change tack. For a new approach to succeed you need 'buyin...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Cummings, Stephen
Otros Autores: Angwin, Duncan
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Chichester, West Sussex ; Hoboken, New Jersey : Wiley, 2015.
Temas:
Acceso en línea:Texto completo
Texto completo

MARC

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245 1 0 |a Strategy builder :  |b how to make and communicate more effective strategies /  |c Stephen Cummings and Duncan Angwin. 
264 1 |a Chichester, West Sussex ;  |a Hoboken, New Jersey :  |b Wiley,  |c 2015. 
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520 |a "A visual and interactive guide to building and communicatingstrategies that actually work The effective conditions for selling a strategy are not thatdifferent from a public presentation or a coach seeking to get hisplayers to change tack. For a new approach to succeed you need 'buyin'. Your stakeholders -- bosses, employees, peers, governmentofficials, and investors -- are already making judgments abouthow much they will engage with you and your strategy within sevenseconds of you beginning to explain it. They, and you, are makingstrategic decisions at a glance. So how do you best captivate yourpotential stakeholders in your strategic endeavours? TheStrategy Builder will show you how. Combines a quick guide to key management frameworks with aninteractive "how to adapt the model" approach Includes comments and tweets from experts around the world A visually interactive guide that puts strategy building inperspective "--  |c Provided by publisher 
588 0 |a Print version record and CIP data provided by publisher. 
504 |a Includes bibliographical references. 
505 0 |a Part One: The Concept. Opportunities for a New Way of Developing Strategy -- Seven Strengths of Drawing Strategy -- What Strategy Builder Does -- Part Two: Design. User's Guide to the Strategy Builder's Framework Profiles -- Environmental ecology -- Competitive positioning -- Resources and capabilities -- Strategic growth options -- Managing performance strategically -- Part Three: Realization. Well-Built Strategies, Simply Conveyed -- Six Stratographic Principles -- Get building. 
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