The public relations firm /

The Public Relations Firm takes an in-depth look at the client/agency relationship by discussing what business leaders should expect of their public relations firms. It discusses how and why they should pick an agency along with the types of firms at their disposal. The book provides expert advice o...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Pritchard, Bob (Autor), Smith, Stacey (Public relations consultant) (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York, NY : Business Expert Press, 2015.
Edición:First edition.
Colección:Public relations collection.
Temas:
Public relations firms > Management.
Public relations > Management.
Leadership.
Leadership
Agences de relations publiques > Gestion.
Relations publiques > Gestion.
Public relations firms > Management
Public relations > Management
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Cover; The Public Relations Firm; Dedication; Table of Contents; Preface; Introduction; PART I: The Business; CHAPTER 1: Why Hire a Public Relations Firm?; CHAPTER 2:Types of Firms; CHAPTER 3: Hiring a Firm; CHAPTER 4: Defining the Work; CHAPTER 5: How Firms Bill; PART II: The Working Relationship between Client and Firm; CHAPTER 6: The Client-FirmRelationship; CHAPTER 7: Progress Reports1; CHAPTER 8: Research and Execution; CHAPTER 9: Evaluation; PART III: Meeting Expectations: Measurement and Evaluation; CHAPTER 10: Meeting Client Expectations; CHAPTER 11: Wrapping Up; References; Index.

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