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The public relations firm /
The Public Relations Firm takes an in-depth look at the client/agency relationship by discussing what business leaders should expect of their public relations firms. It discusses how and why they should pick an agency along with the types of firms at their disposal. The book provides expert advice o...
| Clasificación: | Libro Electrónico |
|---|---|
| Autores principales: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York, NY :
Business Expert Press,
2015.
|
| Edición: | First edition. |
| Colección: | Public relations collection.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
| LEADER | 00000cam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | EBOOKCENTRAL_ocn903257748 | ||
| 003 | OCoLC | ||
| 005 | 20240329122006.0 | ||
| 006 | m o d | ||
| 007 | cr unu|||||||| | ||
| 008 | 150212s2015 nyua ob 001 0 eng d | ||
| 040 | |a UMI |b eng |e rda |e pn |c UMI |d OCLCF |d YDXCP |d EBLCP |d IDEBK |d DEBSZ |d OCLCO |d OCLCQ |d MERUC |d ZCU |d OCLCQ |d TKN |d D6H |d DKC |d OCLCQ |d OCLCO |d OCLCQ |d OCLCO |d OCLCL |d OCLCQ | ||
| 019 | |a 900346013 |a 907965251 |a 908397137 | ||
| 020 | |a 9781606496657 | ||
| 020 | |a 1606496654 | ||
| 020 | |z 9781606496640 | ||
| 020 | |z 1606496646 | ||
| 029 | 1 | |a DEBBG |b BV043617132 | |
| 029 | 1 | |a DEBSZ |b 427442451 | |
| 035 | |a (OCoLC)903257748 |z (OCoLC)900346013 |z (OCoLC)907965251 |z (OCoLC)908397137 | ||
| 037 | |a CL0500000553 |b Safari Books Online | ||
| 050 | 4 | |a HD59 | |
| 082 | 0 | 4 | |a 659.023 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Pritchard, Bob, |e author. | |
| 245 | 1 | 4 | |a The public relations firm / |c Bob "Pritch" Pritchard, Stacey Smith. |
| 250 | |a First edition. | ||
| 264 | 1 | |a New York, NY : |b Business Expert Press, |c 2015. | |
| 300 | |a 1 online resource (1 volume) : |b illustrations. | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a Public relations collection | |
| 588 | 0 | |a Online resource; title from title page (Safari, viewed February 3, 2015). | |
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Cover; The Public Relations Firm; Dedication; Table of Contents; Preface; Introduction; PART I: The Business; CHAPTER 1: Why Hire a Public Relations Firm?; CHAPTER 2:Types of Firms; CHAPTER 3: Hiring a Firm; CHAPTER 4: Defining the Work; CHAPTER 5: How Firms Bill; PART II: The Working Relationship between Client and Firm; CHAPTER 6: The Client-FirmRelationship; CHAPTER 7: Progress Reports1; CHAPTER 8: Research and Execution; CHAPTER 9: Evaluation; PART III: Meeting Expectations: Measurement and Evaluation; CHAPTER 10: Meeting Client Expectations; CHAPTER 11: Wrapping Up; References; Index. | |
| 520 | |a The Public Relations Firm takes an in-depth look at the client/agency relationship by discussing what business leaders should expect of their public relations firms. It discusses how and why they should pick an agency along with the types of firms at their disposal. The book provides expert advice on everything from hiring a firm to defining output and outcome expectations and everything in between. This book is intended for a broad audience including students and faculty in public relations programs and practicing business executives. The goal is to inform management practice and help curr. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Public relations firms |x Management. | |
| 650 | 0 | |a Public relations |x Management. | |
| 650 | 0 | |a Leadership. | |
| 650 | 2 | |a Leadership | |
| 650 | 6 | |a Agences de relations publiques |x Gestion. | |
| 650 | 6 | |a Relations publiques |x Gestion. | |
| 650 | 6 | |a Leadership. | |
| 650 | 7 | |a Leadership |2 fast | |
| 650 | 7 | |a Public relations firms |x Management |2 fast | |
| 650 | 7 | |a Public relations |x Management |2 fast | |
| 700 | 1 | |a Smith, Stacey |c (Public relations consultant), |e author. |1 https://id.oclc.org/worldcat/entity/E39PCjrfxXvP6k47ykcD7BXRPP | |
| 758 | |i has work: |a The public relations firm (Text) |1 https://id.oclc.org/worldcat/entity/E39PCGfbyBt4w8vBWggtdTQVVK |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Pritchard, Bob. |t Public relations firm. |b First edition. |d New York, NY : Business Expert Press, 2015 |z 1606496646 |z 9781606496640 |w (OCoLC)903420890 |
| 830 | 0 | |a Public relations collection. | |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=1919445 |z Texto completo |
| 938 | |a ProQuest Ebook Central |b EBLB |n EBL1919445 | ||
| 938 | |a ProQuest MyiLibrary Digital eBook Collection |b IDEB |n cis30545086 | ||
| 938 | |a YBP Library Services |b YANK |n 12241765 | ||
| 994 | |a 92 |b IZTAP | ||