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The public relations firm /
The Public Relations Firm takes an in-depth look at the client/agency relationship by discussing what business leaders should expect of their public relations firms. It discusses how and why they should pick an agency along with the types of firms at their disposal. The book provides expert advice o...
| Clasificación: | Libro Electrónico |
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| Autores principales: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York, NY :
Business Expert Press,
2015.
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| Edición: | First edition. |
| Colección: | Public relations collection.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | The Public Relations Firm takes an in-depth look at the client/agency relationship by discussing what business leaders should expect of their public relations firms. It discusses how and why they should pick an agency along with the types of firms at their disposal. The book provides expert advice on everything from hiring a firm to defining output and outcome expectations and everything in between. This book is intended for a broad audience including students and faculty in public relations programs and practicing business executives. The goal is to inform management practice and help curr. |
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| Descripción Física: | 1 online resource (1 volume) : illustrations. |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9781606496657 1606496654 |