Greenwash : big brands and carbon scams /

Going green is the new black for big business. But how real is the climate-friendly revolution that's being advertised?Toyota reckons Mother Nature drives a Prius, Ford wants us to 'Join the Green Revolution', and McDonald's has painted its famous golden arches green. Facebook ha...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Pearse, Guy
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Collingwood, Vic. : Black Inc., 2012.
Temas:
International business enterprises > Environmental aspects.
Industrial management > Environmental aspects.
Environmental management.
Social responsibility of business.
Deception.
Deception
Entreprises multinationales > Aspect de l'environnement.
Gestion d'entreprise > Aspect de l'environnement.
Environnement > Gestion.
Entreprises > Responsabilité sociale.
Tromperie.
environmental control.
Environmental management
Industrial management > Environmental aspects
International business enterprises > Environmental aspects
Social responsibility of business
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Front Cover; Copyright; GREENWASH; Contents; Dedication; Introduction; Banks; Beer; Big Box Grocery and Retail; Cars; Celebrities; Coffee; Earth Hour; Electricity; Fashion; Fast Food; Flights; Freight; Home Appliances and Entertainment; Hotels; Luxe Punting; Media; Online Searching, Shopping, Socialising; Petrol; Pets; Phones, Computers and Office Electronics; Professional Services; Real Estate; Sex; Soft Drink; Sports; Sweet Treats; Conclusion; Your Pocket Guide to Greenwashing; Picture Section; Acknowledgements.

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