Greenwash : big brands and carbon scams /

Going green is the new black for big business. But how real is the climate-friendly revolution that's being advertised?Toyota reckons Mother Nature drives a Prius, Ford wants us to 'Join the Green Revolution', and McDonald's has painted its famous golden arches green. Facebook ha...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Pearse, Guy
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Collingwood, Vic. : Black Inc., 2012.
Temas:
International business enterprises > Environmental aspects.
Industrial management > Environmental aspects.
Environmental management.
Social responsibility of business.
Deception.
Deception
Entreprises multinationales > Aspect de l'environnement.
Gestion d'entreprise > Aspect de l'environnement.
Environnement > Gestion.
Entreprises > Responsabilité sociale.
Tromperie.
environmental control.
Environmental management
Industrial management > Environmental aspects
International business enterprises > Environmental aspects
Social responsibility of business
Acceso en línea:Texto completo
Descripción
Sumario:Going green is the new black for big business. But how real is the climate-friendly revolution that's being advertised?Toyota reckons Mother Nature drives a Prius, Ford wants us to 'Join the Green Revolution', and McDonald's has painted its famous golden arches green. Facebook has even 'friended' Greenpeace. But are big brands and the celebrities endorsing them really as green as they claim? In Greenwash, in the tradition of Fast Food Nation and No Logo, Guy Pearse looks behind the corporate façade - and what he finds will startle you. Nothing is sacred and no one is safe from scrutiny in this e.
Descripción Física:1 online resource
ISBN:9781921870767
1921870761

Ejemplares similares