Viral Marketing within Social Networking Sites.

Primarily, a review on theoretical foundations and the history of Viral Marketing is shown. Based on this, different definitions were analysed to set up a practical definition for this study. Thereafter, possible targets of Viral Marketing are illustrated, followed by necessary elements of Viral Mar...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Wilde, Sven
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hamburg : Diplomica Verlag, 2014.
Temas:
Viral marketing.
Marketing > Social aspects.
Social media.
Internet marketing.
Public relations.
Marketing viral.
Marketing > Aspect social.
Médias sociaux.
Marketing sur Internet.
Relations publiques.
social media.
public relations.
Internet marketing
Marketing > Social aspects
Public relations
Social media
Viral marketing
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