Social Content Marketing for Entrepreneurs.

This book will provide a practical overview of how digital content, social media and search engine optimization work together in driving website traffic and sales leads. The goal of the book is to educate readers on the new mindset and social technologies required to drive this traffic in a timely a...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Barry, James M.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Business Expert Press, 2014.
Temas:
Internet advertising.
Online social networks.
Publicité sur Internet.
Réseaux sociaux (Internet)
Internet advertising
Online social networks
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Part 1. Getting audiences to TALK
  • 1. Educating targets with TRUSTED content
  • 2. Escorting prospects with frame-of-mind connections
  • 3. SHIPPING content with an emotional twist
  • Part 2. Getting audiences to RAISE your brand
  • 4. Earning readership with content mastery
  • 5. Evangelizing with employee ADVOCATES
  • 6. Enchant Influencers through OUTREACH
  • 7. Enlist followers with a STAMP
  • 8. Expose content that will RUNLAPS
  • Part 3. Getting audiences to REACT
  • 9. Empowering brand ambassadors to RESONATE
  • 10. Engage communities through CONVERSATION
  • 11. E-mail engaging and perpetuating proprietary audiences
  • 12. Enabling mobile CUSTOMER experiences
  • 13. Enrolling trial users with freemiums
  • Future: social content-marketing predictions from a strategic planning perspective
  • Index.

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