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Neuroeconomics : Decision making and the brain
Neuroeconomics is a young, interdisciplinary field dealing with the neurobiology of decision making and how it affects cognitive social interactions between humans and societies/economies. It studies how economic behavior can shape our understanding of the brain, and how neuroscientific discoveries...
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Amsterdam ; Boston :
Elsevier/AP, Academic Press is an imprint of Elsevier,
2014
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| Edición: | Second edition |
| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Front Cover; Neuroeconomics: Decision Making and the Brain; Copyright Page; Contents; Preface; Acknowledgments; List of Contributors; Introduction: A Brief History of Neuroeconomics; Neoclassical Economics; Cognitive Neuroscience; Setting the Stage for Neuroeconomics; Two Trends, One Goal; Consolidation; Summary; References; I: The Fundamental Tools of Neuroeconomics; 1. Basic Methods from Neoclassical Economics; Introduction; Rational Choice and Utility Theory: Some Beginnings; Early Price Theory and the Marginal Revolution; Early Decision Theory and Utility Maximization.
- The Ordinal Revolution and the Logic of ChoiceQuantitative Tests of Qualitative Theories: Revealed Preference; GARP; Understanding Rationality; Axiomatic Approaches: Strengths; Axiomatic Approaches: Weaknesses; Expected Utility Theory; Defining the Objects of Choice: Probabilistic Outcomes; Continuity Axiom; Independence; The Expected Utility Theorem; Axioms and Axiomatic Reasoning; Using Axioms: The Neoclassical Approach In Neuroeconomics; The Reward Prediction Error Hypothesis; The DRPE Axioms and the Ideal Data Set; Concluding Remarks; References.
- 2. Experimental Economics and Experimental Game TheoryIntroduction; Game Theory Described; Normal and Extensive Form Games; Game Theory Experiments; Design and Practice; Instructions; Randomization; Anonymity; Incentives; Deception; Experiments with Normal Form Games; Prisoner's Dilemma and Public Goods Games; Coordination Games; Experiments with Extensive Form Games; Ultimatum Games; Trust Games; Neuroeconomics experiments; Design and Practice; Overview; Design; Analysis; Practice; Neuroeconomics Experiments with the Trust Game; Neuroeconomics Experiments with the Ultimatum Game.
- Towards a Neuroeconomic Theory of Game PlayingReferences; 3. Computational and Process Models of Decision Making in Psychology and Behavioral Economics; Introduction; History; Models of Risky Choice; Normative Origins; Descriptive Modifications; Heuristic Models of Risky Choice; Models of Riskless Choice; Multi Attribute Utility Theory; Cognitive Limitations and Context Effects; Heuristic Models of Riskless Choice; Models of Choice Over Time; Computational Process Models; Diffusion Models of Rapid Decisions; Non-Decision Component; Boundaries, Speed-Accuracy, and Bias Effects.
- Across-Trial VariabilityModel Constraints; Model Fitting; Mapping from Accuracy and RT to Drift Rate; Applications; Competing Models; Multichoice Decision Making, Confidence, and Simple RT; Use in Neuroscience; Judgment; Conclusion; References; 4. Estimation and Testing of Computational Psychological Models; Introduction; Example Application; Behavioral Data to be Modeled; Methods for Estimating Parameters; Weighted Sum of Squared Error; Log Likelihood Method; Minimizing Objective Functions: Searching for the "Best" Phi; Bayesian Estimation; Hierarchical Bayesian analysis.