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Social media branding for small business : the 5-sources model : a manifesto for your branding revolution /

Social media branding provides the thinking, evidence, and practice to create a road map for practitioners in small businesses to develop and implement their brand in online and offline communities. It provides a start point because one of the biggest issues for small businesses is where to start. I...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Davis, Robert, 1967- (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2015.
Edición:First edition.
Colección:Digital and social media marketing and advertising collection.
Temas:
Acceso en línea:Texto completo
Descripción
Sumario:Social media branding provides the thinking, evidence, and practice to create a road map for practitioners in small businesses to develop and implement their brand in online and offline communities. It provides a start point because one of the biggest issues for small businesses is where to start. I have talked to so many business practitioners who don't like the idea of social media. Often, they say: "We can't do that because of the legal implications!" Or, "We will have to employ more people and we don't have the resources."
Notas:Title from PDF title page (viewed on January 11, 2015).
Descripción Física:1 online resource (1 PDF (xvi, 118 pages)) : illustrations
Bibliografía:Includes bibliographical references (pages 105-116) and index.
ISBN:9781631570995
1631570994
1631570986
9781631570988
ISSN:2333-8830