Digital behavioral and psychological principles /

The chapters in this e-book lie firmly within Web 2.0 and deal with human aspects of interactions between consumers and between consumers and brands in digital space. The first chapter, Consumer Behavior in the Online Context, by Cummings, Peltier, Schibrowsky and Nill, provides an excellent introdu...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Hausman, Angela (Editor )
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Bradford [England] : Emerald Insight, 2014.
Colección:Journal of Research in Interactive Marketing: Volume 8, Issue 3.
Temas:
Computer programming.
Psychology > Data processing.
Social networks > Computer network resources > Econometric models.
Programmation (Informatique)
Psychologie > Informatique.
computer programming.
Computer programming
Psychology > Data processing
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Cover; EDITORIAL ADVISORY BOARD; Guest Editorial; Consumer behavior in the online context; Consumer
  • brand engagement on Facebook: liking and commenting behaviors; Consumer responses toward online review manipulation; Advertising in online social networks: the role of perceived enjoyment and social influence.

Ejemplares similares