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Digital behavioral and psychological principles /
The chapters in this e-book lie firmly within Web 2.0 and deal with human aspects of interactions between consumers and between consumers and brands in digital space. The first chapter, Consumer Behavior in the Online Context, by Cummings, Peltier, Schibrowsky and Nill, provides an excellent introdu...
| Clasificación: | Libro Electrónico |
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| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bradford [England] :
Emerald Insight,
2014.
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| Colección: | Journal of Research in Interactive Marketing: Volume 8, Issue 3.
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| Temas: | |
| Acceso en línea: | Texto completo |