Digital behavioral and psychological principles /

The chapters in this e-book lie firmly within Web 2.0 and deal with human aspects of interactions between consumers and between consumers and brands in digital space. The first chapter, Consumer Behavior in the Online Context, by Cummings, Peltier, Schibrowsky and Nill, provides an excellent introdu...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Hausman, Angela (Editor )
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Bradford [England] : Emerald Insight, 2014.
Colección:Journal of Research in Interactive Marketing: Volume 8, Issue 3.
Temas:
Computer programming.
Psychology > Data processing.
Social networks > Computer network resources > Econometric models.
Programmation (Informatique)
Psychologie > Informatique.
computer programming.
Computer programming
Psychology > Data processing
Acceso en línea:Texto completo
Descripción
Sumario:The chapters in this e-book lie firmly within Web 2.0 and deal with human aspects of interactions between consumers and between consumers and brands in digital space. The first chapter, Consumer Behavior in the Online Context, by Cummings, Peltier, Schibrowsky and Nill, provides an excellent introduction to this ebook by reviewing literature related to the consumer behavior and social network theory as they apply to the Internet, literature covering the period from 1993-2012, spanning over 900 articles across more than 85 marketing journals. The second chapter, by Kabadayi and Price, investiga.
Descripción Física:1 online resource (101 pages).
Bibliografía:Includes bibliographical references.
ISBN:9781784413866
1784413860
ISSN:2040-7122

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