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Marketplace Lifestyles in an Age of Social Media.
Lifestyle is an important concept in advertising and applied marketing research, although casual use of the term has rendered it suspect amomg scholars. This book approaches the concept of lifestyle from a current.
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken :
Taylor and Francis,
2014.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Cover; Half Title; Title Page; Copyright Page; Dedication; Table of Contents; Preface; Introduction; 1. Origins and Definitions; Evolution of the Concept; Definitions of Lifestyles Used in Marketing; Conclusion and Synthesis; 2. Methodological Approaches Centered on Values; Historic Development of the Idea of Values and Their Characteristics; Values and Applications in Marketing; Conclusion and Synthesis; 3. Traditional Approaches Focusing on Attitudes and Activities; History and Definition; Theoretical Foundations for the Concepts of Attitudes and Activities.
- Different Studies Focusing on Attitudes and ActivitiesConclusion and Synthesis; 4. French Approaches; Section 1: Studies of COFREMCA; Section 2: The Center for Advanced Communication (CCA); Section 3: Approach of CREDOC; Section 4: Other Sociographical Approaches of a French Origin; Conclusion and Synthesis; 5. The Analysis of Products, Goods, and Services Purchased by the Consumer; Genesis and Definition; Interest Toward Specific Categories of Products; General Approaches in Terms of Means of Consumption; Geosocial Approaches; Asian Research; Conclusion and Synthesis.
- 6. Fields of Application of LifestylesDecisions Concerning Distribution; Conception and Development of New Products; Strategies of Segmentation in the Market; Identifying New Market Trends; Advertising Strategies; Lifestyles and Management; Conclusion and Synthesis; 7. Problems and Critiques Raised by Studies of Lifestyles; Problems Raised by Studies on Values and Variables of Consumption; Methodological Problems Posed by AIO Inventories and French Approaches; The Adequacy and Use of Lifestyle Studies in the European and French Context; Conclusion and Synthesis.
- 8. New Methodological and Conceptual ProposalsThe Proposed Methodology Improvements; The Theoretical Propositions; Conclusion and Summary; 9. Social Media and a Theory and Method for Future Research; Social Media Status; Functions of Social Interaction and Change; Influence in Sports and Social Media; Social Media Research; Conclusion; 10. General Conclusions; A World of Theoretical Approaches to Lifestyles; Current Trends; Prospects for Change; Final Thought; References; Index; About the Authors.