Marketplace Lifestyles in an Age of Social Media.
Lifestyle is an important concept in advertising and applied marketing research, although casual use of the term has rendered it suspect amomg scholars. This book approaches the concept of lifestyle from a current.
Clasificación: | Libro Electrónico |
---|---|
Autor principal: | Kahle, Lynn R. |
Otros Autores: | Valette-Florence, Pierre |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
Hoboken :
Taylor and Francis,
2014.
|
Temas: | |
Acceso en línea: | Texto completo |
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