Marketplace Lifestyles in an Age of Social Media.

Lifestyle is an important concept in advertising and applied marketing research, although casual use of the term has rendered it suspect amomg scholars. This book approaches the concept of lifestyle from a current.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Kahle, Lynn R.
Otros Autores: Valette-Florence, Pierre
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken : Taylor and Francis, 2014.
Temas:
Lifestyles > Psychological aspects.
Imagery (Psychology)
Internet marketing.
Social media.
Imagery, Psychotherapy.
Social Media
Style de vie > Aspect psychologique.
Imagerie (Psychologie)
Marketing sur Internet.
Médias sociaux.
imagery.
social media.
Internet marketing
Lifestyles > Psychological aspects
Social media
Acceso en línea:Texto completo
Descripción
Sumario:Lifestyle is an important concept in advertising and applied marketing research, although casual use of the term has rendered it suspect amomg scholars. This book approaches the concept of lifestyle from a current.
Descripción Física:1 online resource (328 pages)
ISBN:9781317465119
1317465113
1138164550
9781138164550

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