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Product Planning Essentials.
Both concise and comprehensive, this engaging text addresses the complex, interdisciplinary nature of.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken :
Taylor and Francis,
2014.
|
| Edición: | 2nd ed. |
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
| LEADER | 00000cam a2200000Mu 4500 | ||
|---|---|---|---|
| 001 | EBOOKCENTRAL_ocn898771359 | ||
| 003 | OCoLC | ||
| 005 | 20240329122006.0 | ||
| 006 | m o d | ||
| 007 | cr |n||||||||| | ||
| 008 | 141227s2014 xx o 000 0 eng d | ||
| 040 | |a EBLCP |b eng |e pn |c EBLCP |d OCLCQ |d DEBSZ |d OCLCQ |d UEJ |d OCLCO |d OCLCF |d OCLCO |d OCLCQ |d OCLCO |d OCLCL | ||
| 020 | |a 9781317462088 | ||
| 020 | |a 1317462084 | ||
| 029 | 1 | |a DEBSZ |b 43187820X | |
| 029 | 1 | |a GBVCP |b 813289556 | |
| 029 | 1 | |a AU@ |b 000056057463 | |
| 035 | |a (OCoLC)898771359 | ||
| 050 | 4 | |a TS170 .K34 2015 | |
| 082 | 0 | 4 | |a 658.575 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Kahn, Kenneth B. | |
| 245 | 1 | 0 | |a Product Planning Essentials. |
| 250 | |a 2nd ed. | ||
| 260 | |a Hoboken : |b Taylor and Francis, |c 2014. | ||
| 300 | |a 1 online resource (280 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a Cover; Half Title ; Title Page; Copyright Page; Table of Contents; Preface; 1. Introduction to Product Planning; Product Planning Defined; Product Planning Roles; Product, Service, or Both; What Is a Product?; Defining Product by the Nature of Innovation; Defining Product by the Nature of Market Demand; Defining Product by the Company's Internal Perspective; Defining What Is Meant by "New Product"; The Growing Emphasis on Product Planning; So Why Is Product Planning Difficult?; 2. Strategy and Process; The Strategic Planning Process; New Product Strategy; The Product Development Process. | |
| 505 | 8 | |a Implementing a Product Development ProcessEvaluating the Product Development Process; Initiatives to Reduce Cost or Time; 3. Organizing People; Department Responsibilities; Interdepartmental Integration; Organization Structure; Team Types; Team Roles; Distinguishing the Core Team, Ad Hoc Team, and Extended Team; Factors for Team Effectiveness; 4. Opportunity Identification; Sources of Opportunity; Segmentation of the Market and Technology; Market Segmentation; Empirical Methods for Market Segmentation: Similarity and Dissimilarity Analyses; Technology Segmentation. | |
| 505 | 8 | |a The Product Innovation CharterScreening the PIC; Sample Market-Related Criteria; Sample Technology-Related Criteria; 5. Concept Generation; The Product Concept Statement; Concept Generation Techniques; Needs Assessment; Scenario Analysis; Group Creativity; Attribute Analysis; Relationship Analysis; Lateral Search; Creativity; 6. Concept Evaluation; Product Development Charter Review; Concept Testing; Scoring Models; Snake Plots; Financial Analysis; ATAR Model; Applying the ATAR Model to Other Business Contexts; Expected Commercial Value Approach; Summary; 7. Technical Development. | |
| 505 | 8 | |a The Product ProtocolThemes Underlying "Design for Excellence" Engineering; Key Techniques to Aid Technical Development: Quality Function Deployment; The Theory of Innovative Problem-Solving; The Kano Model; Quantifying the Kano Model; Product Use Testing; Structuring a Product Use Test; 8. Design; The Meaning of Design; Product Design Situations; Design Disciplines; Industrial Design; Graphic Design; Interior Design; 9. Market Planning; The Situation Analysis; Industry Analysis; Competitor Analysis; Company Analysis; Customer Analysis; Sales Analysis; Marketing Objectives. | |
| 505 | 8 | |a Marketing Mix ActivitiesKey Product Issues; Key Distribution Issues; Key Promotion Issues; Key Pricing Issues; Estimating the Marketing Strategy Budget; Marketing Strategy Control; Entrepreneurship Thinking and Business Plan Development; 10. Commercialization and Launch; Market Testing; Pseudo-Sale; Controlled Sale; Full-Scale; Understanding the Launch Phenomenon; The Launch Cycle; Prelaunch Preparation: Launch Control Protocol; Plotting the Launch Process; New Product Forecasting; New Product Forecasting Techniques; New Product Forecasting Accuracy; The New Product Forecasting Process. | |
| 500 | |a 11. Life Cycle Management. | ||
| 520 | |a Both concise and comprehensive, this engaging text addresses the complex, interdisciplinary nature of. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a New products. | |
| 650 | 0 | |a Production planning. | |
| 650 | 0 | |a Production management. | |
| 650 | 6 | |a Production |x Planification. | |
| 650 | 6 | |a Production |x Gestion. | |
| 650 | 7 | |a New products |2 fast | |
| 650 | 7 | |a Production management |2 fast | |
| 650 | 7 | |a Production planning |2 fast | |
| 758 | |i has work: |a Product planning essentials (Text) |1 https://id.oclc.org/worldcat/entity/E39PCFwPk7rg4Fg9dBtBwwJhVy |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Kahn, Kenneth B. |t Product Planning Essentials. |d Hoboken : Taylor and Francis, ©2014 |z 9780765626073 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=1899997 |z Texto completo |
| 938 | |a ProQuest Ebook Central |b EBLB |n EBL1899997 | ||
| 994 | |a 92 |b IZTAP | ||