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New Product Forecasting : an Applied Approach.
Concise and jargon free, this is a one-step primer on the tools and techniques of forecasting new product development. Equally useful for students and professionals, the book is generously illustrated, and features numerous current real-world industry cases and examples. Part I covers the basic foun...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken :
Taylor and Francis,
2014.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Cover; Half Title; Title Page; Copyright Page; Dedication; Table of Contents; Foreword; Preface; Part I. Foundations of Applied New Product Forecasting; 1. Introduction to Applied New Product Forecasting; Clarifying the Terminology of Product, Service, or Offering; A New Product Forecasting Directive; Beginning the New Product Forecasting Endeavor; Types of New Product Estimates; New Product Planning Versus New Product Forecasting; Types of New Products; New Product Forecasting Techniques; New Product Forecasting Strategy: Linking Techniques to Type of New Product; Key Concepts.
- Discussion Questions2. New Product Development and New Product Forecasting: Process and Structure; The New Product Development Process; Using Teams to Structure New Product Development; The New Product Forecasting Process; Assumptions Management; S & OP and New Product Forecasting; Key Concepts; Discussion Questions; Part II. New Product Forecasting Techniques; 3. Judgmental New Product Forecasting Techniques; Jury of Executive Opinion; Sales Force Composite; Scenario Analysis; Delphi Method; Assumptions-Based Modeling.
- Using Assumptions-Based Models to Identify Critical Assumptions and Examine RiskDecision Trees; Markov Process Model; Key Concepts; Discussion Questions; 4. Customer/Market Research Techniques for New Product Forecasting; Concept Testing; Product Use Testing; Market Testing; Conjoint Analysis; Quality Function Deployment; The Kano Model; Key Concepts; Discussion Questions; 5. Time Series Techniques for New Product Forecasting; Looks-Like Analysis (Analogous Forecasting); Diffusion Modeling; Composite Curve Approach; Key Concepts; Discussion Questions.
- 6. Regression Analysis for New Product ForecastingCorrelation; Regression Analyses; Final Comments on Regression Analyses; Key Concepts; Discussion Questions; Part III. Managerial Considerations for Applied New Product Forecasting; 7. Special Topics in New Product Forecasting; Understanding the Launch Phenomenon; The Launch Cycle; Prelaunch Preparation: Launch Control Protocol; Launch Tracking and the Launch Scorecard; Special New Product Forecasting Issues; Key Concepts; Discussion Questions; 8. New Product Forecasting Benchmarks; Review of Literature on New Product Forecasting Practices.
- New Product Forecasting BenchmarksFinal Observations; Implications for Your Company's New Product Forecasting Process; Key Concepts; Discussion Questions; References; Index.