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New Product Forecasting : an Applied Approach.

Concise and jargon free, this is a one-step primer on the tools and techniques of forecasting new product development. Equally useful for students and professionals, the book is generously illustrated, and features numerous current real-world industry cases and examples. Part I covers the basic foun...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Kahn, Kenneth B.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken : Taylor and Francis, 2014.
Temas:
Acceso en línea:Texto completo