Improving sales and marketing collaboration : a step-by-step guide /

In any company, sales and marketing are the two primary business functions that are focused on creating satisfied customers. Because of their complementary orientations and objectives, these two functions are ideally positioned for a fruitful, synergetic collaboration. Unfortunately, the practical r...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Malshe, Avinash (Autor), Biemans, Wim G., 1960- (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2015.
Edición:First edition.
Colección:2014 digital library.
Selling and sales force management collection.
Temas:
Sales management.
Marketing > Management.
Ventes > Gestion.
Marketing > Gestion.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Marketing > Management
Sales management
sales-marketing relationship
sales-marketing alignment
managing sales-marketing interface
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Preface
  • Introduction
  • Working together to create value for customers
  • Sales and marketing don't always get along
  • Taking a look under the hood of the interface
  • Mending the rift between sales and marketing
  • Assessing your sales-marketing interface
  • Challenges to your sales-marketing interface
  • Appendix. The sales-marketing huddle: workshop template
  • About the authors
  • Notes
  • References
  • Index.

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