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Improving sales and marketing collaboration : a step-by-step guide /
In any company, sales and marketing are the two primary business functions that are focused on creating satisfied customers. Because of their complementary orientations and objectives, these two functions are ideally positioned for a fruitful, synergetic collaboration. Unfortunately, the practical r...
| Clasificación: | Libro Electrónico |
|---|---|
| Autores principales: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York, New York (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
2015.
|
| Edición: | First edition. |
| Colección: | 2014 digital library.
Selling and sales force management collection. |
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 049 | |a UAMI | ||
| 100 | 1 | |a Malshe, Avinash, |e author. | |
| 245 | 1 | 0 | |a Improving sales and marketing collaboration : |b a step-by-step guide / |c Avinash Malshe and Wim Biemans. |
| 250 | |a First edition. | ||
| 264 | 1 | |a New York, New York (222 East 46th Street, New York, NY 10017) : |b Business Expert Press, |c 2015. | |
| 300 | |a 1 online resource (1 PDF (xviii, 187 pages)) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a Selling and sales force management collection, |x 2161-8917 | |
| 500 | |a Title from PDF title page (viewed on December 21, 2014). | ||
| 500 | |a Part of: 2014 digital library. | ||
| 504 | |a Includes bibliographical references (pages 179-183) and index. | ||
| 505 | 0 | |a Preface -- Introduction -- Working together to create value for customers -- Sales and marketing don't always get along -- Taking a look under the hood of the interface -- Mending the rift between sales and marketing -- Assessing your sales-marketing interface -- Challenges to your sales-marketing interface -- Appendix. The sales-marketing huddle: workshop template -- About the authors -- Notes -- References -- Index. | |
| 520 | 3 | |a In any company, sales and marketing are the two primary business functions that are focused on creating satisfied customers. Because of their complementary orientations and objectives, these two functions are ideally positioned for a fruitful, synergetic collaboration. Unfortunately, the practical reality in many companies is far removed from this utopia. Sales and marketing personnel fail to communicate effectively, resulting in misunderstandings, lack of communication, frustration, and sometimes even downright anger and sabotage. Instead of supporting each other in creating superior value for customers, sales and marketing fight tiresome internal battles that are a drain on profits, efficiency and customer satisfaction. | |
| 588 | 0 | |a Print version record. | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Sales management. | |
| 650 | 0 | |a Marketing |x Management. | |
| 650 | 6 | |a Ventes |x Gestion. | |
| 650 | 6 | |a Marketing |x Gestion. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Industrial Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management Science. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Organizational Behavior. |2 bisacsh | |
| 650 | 7 | |a Marketing |x Management |2 fast | |
| 650 | 7 | |a Sales management |2 fast | |
| 653 | |a sales-marketing relationship | ||
| 653 | |a sales-marketing alignment | ||
| 653 | |a managing sales-marketing interface | ||
| 700 | 1 | |a Biemans, Wim G., |d 1960- |e author. |1 https://id.oclc.org/worldcat/entity/E39PCjDk6bgvkbWKtQQM6g3fFX | |
| 758 | |i has work: |a Improving sales and marketing collaboration (Text) |1 https://id.oclc.org/worldcat/entity/E39PCFGTdkkrQgf97mCWkVfMMX |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Malshe, Avinash. |t Improving sales and marketing collaboration. |b First edition |z 9781606498026 |
| 830 | 0 | |a 2014 digital library. | |
| 830 | 0 | |a Selling and sales force management collection. |x 2161-8917 | |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=1881869 |z Texto completo |
| 938 | |a Business Expert Press |b BEPR |n 10997458 | ||
| 938 | |a ProQuest Ebook Central |b EBLB |n EBL1881869 | ||
| 938 | |a EBSCOhost |b EBSC |n 1091516 | ||
| 938 | |a YBP Library Services |b YANK |n 12194360 | ||
| 994 | |a 92 |b IZTAP | ||