Business essentials for strategic communicators : creating shared value for the organization and its stakeholders /

The rise of digital media and the public's demand for transparency has elevated the importance of communication for every business. To have a voice or seat at the table and maximize their full value, a strategic communicator must be able to speak the language and understand business goals, issu...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Ragas, Matthew W., 1977- (Autor), Culp, Ron, 1947- (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York City : Palgrave Macmillan, 2014.
Temas:
Business communication.
Corporate culture.
Public relations.
Finance.
Economics.
Communications.
Communication dans l'entreprise.
Culture organisationnelle.
Relations publiques.
Finances.
Économie politique.
public relations.
finance.
economics.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Business communication
Corporate culture
Economics
Finance
Public relations
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Foreword / Gary Sheffer
  • Preface
  • Acknowledgements
  • List of tables and figures
  • Introduction to business essentials for communicators
  • Why knowledge of "business 101" matters
  • Foundational business knowledge for communicators
  • Economics and economic indicators
  • Finance and the stock market
  • Accounting and financial statements
  • The law and corporate disclosure
  • Intangible assets and non-financial information
  • Focal areas at the intersection of business and communication
  • Corporate governance
  • Corporate social responsibility
  • Corporate reputation
  • Demonstrating and improving the business value of communication
  • Communication measurement and evaluation
  • References
  • Glossary
  • Index
  • About the authors.

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