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Business essentials for strategic communicators : creating shared value for the organization and its stakeholders /
The rise of digital media and the public's demand for transparency has elevated the importance of communication for every business. To have a voice or seat at the table and maximize their full value, a strategic communicator must be able to speak the language and understand business goals, issu...
| Clasificación: | Libro Electrónico |
|---|---|
| Autores principales: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York City :
Palgrave Macmillan,
2014.
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| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Ragas, Matthew W., |d 1977- |e author. |1 https://id.oclc.org/worldcat/entity/E39PCjDDD3B7MFQFYJXkKbMdHy | |
| 245 | 1 | 0 | |a Business essentials for strategic communicators : |b creating shared value for the organization and its stakeholders / |c by Matthew W. Ragas and Ron Culp. |
| 264 | 1 | |a New York City : |b Palgrave Macmillan, |c 2014. | |
| 264 | 4 | |c ©2014 | |
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| 520 | |a The rise of digital media and the public's demand for transparency has elevated the importance of communication for every business. To have a voice or seat at the table and maximize their full value, a strategic communicator must be able to speak the language and understand business goals, issues, and trends. The challenge is that many communicators don't hold an MBA and didn't study business in college. Business Essentials for Strategic Communicators provides communication professionals and students with the essential "Business 101" knowledge they need to navigate the business world with the best of them. Readers will learn the essentials of financial statements and terminology, the stock market, public companies, and more all with an eye on how this knowledge helps them do their jobs better as communication professionals. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Foreword / Gary Sheffer -- Preface -- Acknowledgements -- List of tables and figures -- Introduction to business essentials for communicators -- Why knowledge of "business 101" matters -- Foundational business knowledge for communicators -- Economics and economic indicators -- Finance and the stock market -- Accounting and financial statements -- The law and corporate disclosure -- Intangible assets and non-financial information -- Focal areas at the intersection of business and communication -- Corporate governance -- Corporate social responsibility -- Corporate reputation -- Demonstrating and improving the business value of communication -- Communication measurement and evaluation -- References -- Glossary -- Index -- About the authors. | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Business communication. | |
| 650 | 0 | |a Corporate culture. | |
| 650 | 0 | |a Public relations. | |
| 650 | 0 | |a Finance. | |
| 650 | 0 | |a Economics. | |
| 650 | 0 | |a Communications. | |
| 650 | 6 | |a Communication dans l'entreprise. | |
| 650 | 6 | |a Culture organisationnelle. | |
| 650 | 6 | |a Relations publiques. | |
| 650 | 6 | |a Finances. | |
| 650 | 6 | |a Économie politique. | |
| 650 | 7 | |a public relations. |2 aat | |
| 650 | 7 | |a finance. |2 aat | |
| 650 | 7 | |a economics. |2 aat | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Industrial Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management Science. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Organizational Behavior. |2 bisacsh | |
| 650 | 7 | |a Business communication |2 fast | |
| 650 | 7 | |a Corporate culture |2 fast | |
| 650 | 7 | |a Economics |2 fast | |
| 650 | 7 | |a Finance |2 fast | |
| 650 | 7 | |a Public relations |2 fast | |
| 700 | 1 | |a Culp, Ron, |d 1947- |e author. |1 https://id.oclc.org/worldcat/entity/E39PCjwgBFhhwcy6rW4BrfyMvb | |
| 758 | |i has work: |a Business essentials for strategic communicators (Text) |1 https://id.oclc.org/worldcat/entity/E39PCGX9Mqbb6J7bTJ33Jg7GpP |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Ragas, Matthew W., 1977- |t Business essentials for strategic communicators |z 9781137387738 |w (DLC) 2014024432 |w (OCoLC)884961671 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=1913537 |z Texto completo |
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