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Gamechangers : creating innovative strategies for business and brands /
Shake up and redefine the market by changing your game! Gamechangers are brands that have turned the world of business upside down. They win through ambition and innovation rather than legacy and scale, out-thinking the competition, focusing on the growth markets, and embracing technology in more hu...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Chichester, West Sussex, UK ; New York, NY :
Wiley,
2014.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- GAMECHANGER: ARE YOU READY TO CHANGE THE WORLD? CREATING INNOVATIVE STRATEGIES FOR BUSINESS AND BRANDS; CONTENTS; INTRODUCTION: ARE YOU READY TO CHANGE THE WORLD? CHANGE THE GAME, DON'T JUST PLAY THE GAME; HOW WILL YOU CHANGE YOUR GAME?; WHO ARE THE GAMECHANGERS?; ARE YOU READY TO GET STARTED?; PART 1 ARE YOU READY?; 1 PLAY; WHAT'S YOUR GAME?; LIVING IN THE ZIGZAG ZEITGEIST; THE END OF THE WORLD AS WE KNOW IT; WHERE THE FUTURE BEGINS; WE ARE ALL IN THE IDEAS BUSINESS; 2 Change; WORLD CHANGING; ACCELERATING EXPONENTIALLY; EXPLORING NEW POSSIBILITIES; PLAYING A DIFFERENT GAME.
- HOW WILL YOU CHANGE THE GAME?BE A REALITY DISTORTION FIELD; 3 Win; CHANGING THE WORLD, RIGHT NOW; HOW DO THEY WIN?; ARE YOU READY TO CHANGE THE WORLD?; PART 2 CHANGE THE GAME; 4 Think; 4.1 IDEAS ... THE POWER OF IMAGINATION; 4.2 AUDACIOUS ... CREATING IDEAS WITH ATTITUDE; 4.3 FORESIGHT ... THINKING FROM THE FUTURE BACK; 4.4 AMBITION ... FINDING YOUR PURPOSE; 4.5 RETHINK ... SEE THINGS DIFFERENTLY; 4.6 QUESTION TIME ... DEFINING THE RIGHT PROBLEM; 4.7 BE CREATIVE ... CURIOUS AND CONNECTED; 4.8 LESS IS MORE ... WHAT TO DO WITH TOO MANY IDEAS.
- 4.9 IDEAS FACTORY ... BUILDING A WORLD OF IMAGINATION5 Explore; 5.1 KALEIDSCOPES ... MAKING SENSE OF CHANGING MARKETS; 5.2 REORDER ... TECTONIC SHIFTS IN MARKETS; 5.3 EASTWARDS ... REAWAKENING THE ASIAN TIGER; 5.4 SOUTHWARDS ... AFRICA AND LATIN AMERICA; 5.5 TRIBES ... REDEFINING MARKETS BY ATTITUDE; 5.6 MILLENNIALS ... THE SHIFT TO GEN Y; 5.7 WOMEN ... THE SHIFT TO FEMALE; 5.8 INSIGHTS ... FINDING WHAT REALLY MATTERS; 5.9 TRENDS ... THE SHIFT IN PRIORITIES; 6 Disrupt; 6.1 GROWTH ... FINDING THE HOTSPOTS AND WHITESPACES; 6.2 DISRUPT ... BREAKING THE OLD RULES.
- 6.3 VISION ... IMAGINING A BETTER PLACE6.4 CHOICES ... DEVELOPING AWINNING STRATEGY; 6.5 FRAME ... DEFINING YOUR OWN SPACE; 6.6 SHAPE ... WRITING THE NEW RULES OF THE GAME; 6.7 PIVOT ... MOVING FROM MEDIOCRITY TO MAGIC; 6.8 HORIZONS ... ROADMAP TO A BETTER FUTURE; 6.9 PLAY ... WINNING THE NEW GAME; 7 Inspire; 7.1 PURPOSEFUL ... BRANDS MAKE LIFE BETTER; 7.2 ESSENCE ... FINDING THE IDEA THAT DEFINES PEOPLE; 7.3 ELEVATE ... ENABLING PEOPLE TO ACHIEVE MORE; 7.4 ACTIVATE ... BRINGING BRANDS TO LIFE; 7.5 PLATFORMS ... CREATING SPACE TO EXPLORE AND ENGAGE.
- 7.6 PROPOSITIONS ... MAKING BRANDS SPECIFIC AND RELEVANT7.7 STRETCH ... EXTENDING BRANDS TO NEW MARKETS; 7.8 PORTFOLIOS ... ARCHITECTURES AND OPTIMIZATION; 7.9 EVERYTHING ... BECOMING A BRAND COMPANY; 8 Design; 8.1 INNOVATION ... MAKING THE WORLD A BETTER PLACE; 8.2 CREATE ... DIVERGE AND BE DEVIANT; 8.3 DESIGN ... ENGAGE WITH FUNCTION AND FORM; 8.4 BREAKTHROUGHS ... CREATING TODAY AND TOMORROW; 8.5 INTEGRATE ... INNOVATING EVERY ASPECT OF BUSINESS; 8.6 BUSINESS MODELS ... HOW THE BUSINESS WORKS; 8.7 SIMPLER ... THE ULTIMATE SOPHISTICATION.