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Advertising in a free society /

This new version of 'Advertising in a Free Society' is valuable reminder of the fundamental role advertising plays in society. Although the criticisms aimed towards it, which Ralph Harris and Arthur Seldon aimed to dispel over half a century ago, continue to gain support, policy makers and...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Harris, Ralph (Autor), Seldon, Arthur (Autor)
Otros Autores: Snowdon, Christopher (Autor de introducción, etc.)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: London, England : The Institute of Economic Affairs, 2014.
Colección:Hobart paper.
Temas:
Acceso en línea:Texto completo
Descripción
Sumario:This new version of 'Advertising in a Free Society' is valuable reminder of the fundamental role advertising plays in society. Although the criticisms aimed towards it, which Ralph Harris and Arthur Seldon aimed to dispel over half a century ago, continue to gain support, policy makers and campaigners risk undermining our freedom if they continue this crusade against the advertising industry. We should celebrate the fact that advertising empowers the everyday shopper, rather than undermining both businesses and consumers through constraining the industry.
Descripción Física:1 online resource (206 pages)
Bibliografía:Includes bibliographical references.
ISBN:9780255366670
0255366671