Your Customer Rules! : Delivering the Me2B Experiences That Todays Customers Demand.

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What you need to know about your customers Now more than ever, every interaction you have with customers is critical. Customers today have unlimited information at their fingertips-and can influence the purchase decisions and behaviors of millions of others. With this comes a shift in the balance of...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Price, Bill
Otros Autores: Jaffe, David
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken : Wiley, 2014.
Temas:
Customer relations.
Customer services.
Consumer satisfaction.
Consumer Behavior
Service à la clientèle.
Consommateurs > Satisfaction.
Consumer satisfaction
Customer relations
Customer services
Acceso en línea:Texto completo
Descripción
Sumario:What you need to know about your customers Now more than ever, every interaction you have with customers is critical. Customers today have unlimited information at their fingertips-and can influence the purchase decisions and behaviors of millions of others. With this comes a shift in the balance of power, and every company must come to terms with the fact that the customer is in control. Interacting with customers in the way they want is an essential business strategy and in many industries, the key to business success. Executives still refer to B2B and B2C business models, as though companie.
Notas:Good Stories: Letting Data Speak.
Descripción Física:1 online resource (269 pages)
ISBN:9781118954812
1118954815

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