Eisenhower : the public relations president /

"Dwight D. Eisenhower is this nation's most transformative public relations president, not because he was the best practitioner to occupy the Oval Office but because he embraced public relations as vital to American democracy. Understanding his belief in public relations is crucial to furt...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Parry, Pam (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Lanham : Lexington Books, 2014.
Temas:
Eisenhower, Dwight D. > (Dwight David), > 1890-1969.
Eisenhower, Dwight D. > (Dwight David), > 1890-1969 > Public opinion.
Eisenhower, Dwight D. > (Dwight David), > 1890-1969
1900-1999
Public relations and politics > United States > History > 20th century.
Public opinion > United States > History > 20th century.
Presidents > United States > Biography.
Relations publiques et politique > États-Unis > Histoire > 20e siècle.
Opinion publique > États-Unis > Histoire > 20e siècle.
HISTORY > United States > State & Local > General.
Politics and government
Presidents
Public opinion
Public relations and politics
United States > Politics and government > 1953-1961.
États-Unis > Politique et gouvernement > 1953-1961.
United States
Biographies
History
Biographies.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Foreword / by Mary Jean Eisenhower
  • Introduction
  • Public opinion wins wars
  • Pennsylvania Avenue meets Madison Avenue
  • The presidential news conference
  • A new kind of press secretary
  • Breaking the glass ceiling
  • The selling of America
  • Conclusion.

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